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Garmin looks to boost fishing in East Africa

by GPS4US 2013-08-16 14:59

A Garmin executive said Monday that the company is hoping to develop and market outdoor GPS units that will help African countries boost their economies.

Walter Mech, Garmin’s CEO for Sub-Saharan Africa, said at a GPS products show in Dar es Salaam, Tanzania that Garmin is aiming to expand fishing activities in the coastal nation and surrounding areas. 

“Our aim is to develop strategies and products specific for the African market, which will boost the economy and hence improve livelihood,” he said. “As an example, the automotive and Personal Navigation Device market leads in Europe, but for Africa we lead with outdoor products or GPS tools which are essential in everyday work.”

 

Mech stressed the importance of getting Garmin products to the emerging East African market because of its high intra-regional trade, stable political environment and tech-savvy youth.

Garmin’s fishing technology could greatly help the industry in Tanzania. Garmin’s line of fishing units, which include the GPSMAP and Fishfinder series, fishermen can see both above and below the waterline and see fish below and around their boat.

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