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The Future of Personal Navigation Devices

by diane 2010-03-09 04:50

Personal Navigation Devices (PNDs) have been swarming into the spotlight in the last year.
At Navigation Day at the massive CeBit trade show in Hanover, Strategy Analytics claimed there would always be a place for PNDs.
GPS Business News interviewed Joanne Blight, Global Automotive Practice Director at research firm Strategy Analytics. The entire 7-minute interview is included below, but the salient points are as follows:
- despite the figures showing a massive reduction in the market for PNDs, the future isn’t all gloom and doom.
-  research indicates that there’s still a very strong interest in PNDs amongst consumers.
- while the market WILL slow down and flatten, there will still be an opportunity there in the future if PNDs get connected to a wide variety of useful on-line services.
- consumers are willing to pay for good maps, navigation and location-related apps. But the price needs to be right. The challenge is for PNDs to get not only the service right, but also the pricing.
- free turn-by-turn navigation is all well and good, but it needs to be packaged with other good location-based services and content
- consumers really like in-car navigation. Lower-end services will probably be replaced by smartphone applications, but the highest, most premium in-car navigation will always come from specific PND devices

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